Sparrow Industrial Pictures used modern styling in layout as well as subject, through clean lines, stark contrasts and abstract shapes. By treating buildings, beer vats, and factory interiors in the same manner as the new Scandinavian furniture they captured the look and feel of the time. The director and founder of Sparrow Industrial Pictures, the charismatic "Bill" Sparrow, contributed to the firm's success through his marketing and sales talents as well as his abilities with the camera, and was assisted by a number of talented staff photographers, such as Guy Kelsey, Barry McKay and Geoffrey Harcourt.
The collection is significant for documenting the development of industry and business during the 1940s and 1950s, with the range of clients including metal and engineering works, breweries, pottery manufacturers, oil companies and paper mills, showing new factory interiors and exteriors, and employees at work.
Advertising agencies also used the firm for magazine and publicity shots, such as their photographs of the latest in architecture and design in Home and Building magazine.Click here to search for Sparrow works